Thursday, November 5, 2009

IN NY ALL YOU REALLY NEED IS A GOOD COAT THAT MAKES A STATEMENT

SANS, a brand that usually presents a full line of apparel and outerwear, decided to offer a collection of only outerwear this season. The designers Lika Volkova and Alessandro DeVito told Clear mag they "did not feel it necessary to produce a full wardrobe collection this season beacause each coat creates an entire look".  Especially in New York, a good coat that keeps you warm and makes a statement is your first priority. SANS clearly has the visual statement part down and it is echoed in the way they achieve warmth. Faux fur and merino wool were used to create the shells of SANS coats. Buyers have the option of filling the outerwear with wool, silk, or recycled plastic. When asked why such a high end avant garde label opted to design with faux fur, Devito explained, "Generally, poeple are buying fur coats not for the aesthetic, but for the dollar value. We wanted to do something interesting instead."




 
 

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