BUILT BY WENDY

Almost 20 years deep with two New York City stores  and the Built by Wendy brand is still not a household name. That's cool tho because they pride themselves on their low key brand profile and cult following. In other words, they don't give a daym if you know who they are cause they gets money.  I was put on to Wendy in college when I asked a classmate where she got her adorable [she was a size 1 so they were small and cute] jeans from and then a recent mag feature reminded me of them. Built by Wendy actually does get quite a bit of press but, like so many great things in the whirlwind that is fashion, only gets a slice of the limelight.

Here's the Spring 2010 lookbook and product shots of my favorite pieces.
I love the art studio shoot.  I think almost every designer's ideal customer is a thin, rich, creative type.

All the pieces are on SALE NOW at builtbywendy.com

P.S. They also do guys stuff- City street chic Americana pieces- I'd let my boyfriend wear 'em.

NICOLE JARECZ

New fashion illustrator on the block that combines still life style pencil sketching with digital pops.
Recently graduated from College of Creative Studies, Detroit / now based in Paris [ooh la la].
Her pieces drip of texture and her hippy croquis are too cute.

If this is her work straight out of college I'm sure she'll go far.

Learn more about Nicole and her Parisian adventure at nicolejarez.com. 

J. SCOTT FOR ADIDAS FALL 20-10 FOOTWEAR INSTALLMENT

THE JS LICENSE PLATE $160

JS WINGS 2.0 $200

Classics
Put on by Nitro

THEY ARE SERIOUS ABOUT THEIR CRAFTSMANSHIP

Denham jeans launched last year prepared to fascinate and frustrate a world ruled by the expansion of fast fashion [I love it] with their uncompromising, experimental Japanese denim. As premium denim distribution protocol demands,  Denham started with men's but, have recently expanded into women's. Key female fits include the Clean and Boyfriend.

so fresh, so CLEAN
The woman's clean fit is based off  the male Grade fit,  a classic 5 pocket jean with a regular rise and regular cut, based on 1940's work wear with traditional [by that I mean old school, not usual] detailing.

The BOYFRIEND fit
in two washes

Japan Antique light

Japan Embroidery Repair

 

This fit features a smaller front pattern [so side and inner leg seaming is more visible] and Denham signature jean detailing such as box tailored button holes, copper riveted trumpet button, and petit 7-point hip pockets.

THE MORE I STARE THE MORE I LOVE THEM

There are just so many points of interest in a pair of quality denim.

Go to the Denhamthejeanmaker.com to witness how each pair is crafted.

Also check the site for a list of international retailers [no shops in the U.S.]

P.S. The founding designers name is Jason Denham. Destiney: fulfilled.

A-LIST NAIL ARTIST

NAOMI YASUDA

  

You may have seen her work in a little movie called Sex and the City or on a humble song bird named Alicia Keys, but her most interesting work in done on the fingers of the unknown, most likely in a low key Brooklyn Salon...

for paper mag

 

See more of her work on her twitter, myspace, or professional site.

Pick your poison...